A Day in the World of an ASI Distributor:It's Monday morning and as usual my first stop is the gas station to fill
up my tank. Getting out of the car the
pump display Next, I pull into Starbucks for my morning coffee run.
In line I see "Try Me!" on the
Table tent display First errand of the day was to stop by my vet's office to pick
up the flea and tick prevention medicine for the dogs. I ask the front desk
receptionist about the pet insurance ad in the
sign holder While I'm in the area I run into Home Depot's Kitchen department
to finally grab some flyers from the
literature holders I go inside to pull out a few large bills for my late lunch
meeting. While in line I scan the pamphlets in the
multi-tiered brochure holder I'm a little early for my late lunch meeting so I grab a seat
in the bar to wait. I drop my business card in the
suggestion box The meeting went very well and resulted in a big sale.
I'm feeling great and decide to reward myself with a little treat from the bakery
next door. On one end of the counter an
ad display I decide to take a shortcut through the neighborhood and see a gorgeous Victorian home for sale. I pull over and grab the real estate flyer from the mounted outdoor flyer holder As I climb in my car, to finally head into the office, I reach over to add to my pile of brochures and flyers collected thus far. Then it hits me. There are brochure holders and product displays literally everywhere. What could my business become if I simply add displays to my product line? I could spend the same amount of time and energy selling $1 imprinted pens. And I could also sell to the same client a $12 literature display, multiplied by 4 displays per franchise at 250 regional franchise locations and secure a $12,000 order! How many sales opportunities have I missed??? |
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